Mt.Yasso
In the age of material scarcity, wild grass could be exploited to meet daily needs including cooking, making tea, healing, even attracting good luck. It used to be a vital part of the folk culture in Taiwan.

As times change, these garden-variety flowers and grasses seem to be incompatible with modern city life. Even the herbal tea has been considered as the “old people’s tea”. Therefore, we would like to initiate a project that integrates into contemporary society, by means of vibrant visual languages which apply to tea, fragrance and other derivatives, to give a new life to the withered culture.
 



在物質條件匱乏的過去,採集或購買野生的青草來入菜煮茶、敷治焚熏,以滿足治病保健、趨吉避凶等各種日常需求,曾是台灣不可獲缺的俗民文化。

隨著時代變遷,這些不起眼的雜花野草在都市中似乎顯得不合時宜,連僅存的青草茶都不免流於「老人茶」的既定印象。因此我們希望藉由令人耳目一新的視覺語言,重新「扦插」一個融入當代生活脈絡的品牌企劃,並透過茶飲、香氛等衍生產品,讓充滿生命力的青草文化再度抽發新枝。


​​​​​​​AD&D. Chen Chungyang
Phot. Choi Hiocheng
Year. 2023


Follow
INSTAGRAM  |  FACEBOOK  |  WEBSITE


Mt.Yasso 野草山
Published:

Mt.Yasso 野草山

Published: